Angela Mcrobbie
Angela McRobbie is a British cultural theorist, feminist and commentator born in England in 1951 and is currently a professor for communications at Goldsmith University. She combines the study of different dimensions of youth culture with commentary on development in cultural theory and politics. She explains how people perceive certain genders from the media, for instance of you see someone reading a Cosmopolitan magazine you automatically think that they are interested in fashion trends and sex. She argues that too many people post negative reviews about magazines such as Cosmopolitan because they are unhappy with their lives but what sort of magazine would people want if Cosmopolitan wasn't around?
She believes that the representation of gender roles in the media is how we look at each gender differently, each gender has specific traits because we are told by the media that all men or all women are a certain way. For instance, females are seen in modern society as weak, subservient, helpless, emotional with common roles like being a mother, nurse and carer. On the other hand males are seen as masculine, powerful, strong and dumb. The media makes it out like each gender acts a specific way and no one in that gender are different, these stereotypes are not a true reflection of the large majority of how each gender acts.
Angela McRobbie is a British cultural theorist, feminist and commentator born in England in 1951 and is currently a professor for communications at Goldsmith University. She combines the study of different dimensions of youth culture with commentary on development in cultural theory and politics. She explains how people perceive certain genders from the media, for instance of you see someone reading a Cosmopolitan magazine you automatically think that they are interested in fashion trends and sex. She argues that too many people post negative reviews about magazines such as Cosmopolitan because they are unhappy with their lives but what sort of magazine would people want if Cosmopolitan wasn't around?
She believes that the representation of gender roles in the media is how we look at each gender differently, each gender has specific traits because we are told by the media that all men or all women are a certain way. For instance, females are seen in modern society as weak, subservient, helpless, emotional with common roles like being a mother, nurse and carer. On the other hand males are seen as masculine, powerful, strong and dumb. The media makes it out like each gender acts a specific way and no one in that gender are different, these stereotypes are not a true reflection of the large majority of how each gender acts.