Social Media Links / Hashtags – 2 step flow theory
Introduce characters – will focus on a – list actors to attract audiences
Music and Voice Overs
Actors / Directors / Producers names
Time length between 1.30 – 2 minutes
Release Date
Order of Titles: Disclaimer and Production titles, actors names, release date
Transitions: Cuts and fade to black
Hypodermic needle theory
Conventions of a Thriller / Horror Trailer:
Begins with slow editing, fade to black etc, then second half quick cuts and fast paced – lul audience into a false sense of security to engage them
Low key lighting
High Pitched sounds
Battle of good and evil between characters, protagonist vs antagonist – binary opposites
Action scenes interrupted with titles or credits on screen
Canted angles – make the audience feel confused and to create disorientation
Instrumental music that often slowly builds up to create suspense, often loud to create panic
Silent music is used when a dramatic / frightening scene is about to occur
Voiceovers or one liners or screams – heightens the element of fear of unknown
Props such as weapons – violent / hostile moods and indicates genre as iconic to genre, also foreshadows future violence, scares the audience
Isolated location
Dark / gloomy weather
Appearance of authority – police
Hand held shots create a more naturalistic atmosphere, audience smpathise for characters more, increases fear as it feels real. Unsteadiness connotes a state of panic, and that tings may go wrong
Colours such as black and red to connote death, evil, danger and blood