Using audience survey's as market research is effective in finding and attracting new audiences, specifically our target audience which is 15-21 year olds. It is a way of gathering feedback from wide potential audiences, as well as those specific to your target audience. This is vital in the success of any film, as it gives film producers the opportunity to amend their ideas and narrative to suit the audience's interest, ensuring tickets will be sold if it meets the interests of the potential viewers. In our circumstance, we were able to gain feedback on things such as the most popular genre of our target audience, which ensured our film genre as suitable for those we wanted to target, increasing the chances of success for our film.