Marxism
Marxism is the theory of media perpetuating the two class systems - bourgeoise (upper class) and proletariat (lower class), and showing the proletariat as subservient / less powerful than the bourgeoise.
Marxism is the theory of media perpetuating the two class systems - bourgeoise (upper class) and proletariat (lower class), and showing the proletariat as subservient / less powerful than the bourgeoise.
Gramsci's Dominant Ideology
Gramsci went on to develop Marxism's theory. Gramsci concluded that the media perpetuates the views, opinions and beliefs of the borgouise only. This is because the owner's of media conglomerates are of the white, middle / upper class and any individuals who try to challenge the beliefs held by those in charge will not be accepted. This creates a very bias way in the way media produces information for audiences, and therefore mainly penetrates the upper class as the dominant ideology.
How did we use this theory in our film trailer?
Our trailer shows Becki as an innocent teenager, sending her time doing homework when at home. This supports the dominant ideology of children having an education, as it is the view held by most upper class / those in govenrnace power, who belong to the bourgeoise.
Gramsci went on to develop Marxism's theory. Gramsci concluded that the media perpetuates the views, opinions and beliefs of the borgouise only. This is because the owner's of media conglomerates are of the white, middle / upper class and any individuals who try to challenge the beliefs held by those in charge will not be accepted. This creates a very bias way in the way media produces information for audiences, and therefore mainly penetrates the upper class as the dominant ideology.
How did we use this theory in our film trailer?
Our trailer shows Becki as an innocent teenager, sending her time doing homework when at home. This supports the dominant ideology of children having an education, as it is the view held by most upper class / those in govenrnace power, who belong to the bourgeoise.