The location conventions of a thriller are often a desolate location that connotes isolation. Thrillers take place mostly in ordinary suburbs and cities, although sometimes they may take place in exotic settings such as foreign cities, deserts, polar regions, or the high seas. These usually have essentially ordinary heroes who are pitted against villains determined to destroy them, their country, or the stability of the free world. The location therefore sets the scene for the amount of threat. The use of location is imperative to create the right effect and atmosphere for the film trailer. If our character was filmed being taken to a busy area this does not create a tense atmosphere as Becki would most probably be seen being taken away, and possibly saved. For example in other thriller films such as "The Call" dark old eerie buildings are used in order to create a dark feel as well as the use of large vast spaces that are desolate and deserted so there is no one to help a victim. Another example was seen in 'The Shallows', whereby the main character was by herself in the vast and isolated sea, with no one around to see her or help.
This example fills audience expectations of this genre because both use isolated settings. This setting also creates expectations for the film to therefore build tension and fear as the victim is all alone. Meeting audience expectations of a particular genre is vital in attracting a film's target audience because those watching a trailer for a particular genre, will already enjoy this genre, and if conventions were not met, audiences may not be as familiar with the genre. Lack of familiarity on inability to identify the film's genre due to an unconventional location will not meet their expectations of what a thriller genre should include, and possibly cause audiences o not fully enjoy the film, impacting box office sales and profit for films.